Get to know us

Every day, thousands of Indian artisans, home-grown manufacturers, and small-batch makers create products with more soul, skill, and story than anything on a mass-market shelf — yet they stay invisible, drowned out by big platforms built for volume, not value.

Toublo exists to change that.

We're building India's first brand-first ecosystem — a home for Traditional, Original, Unique, Brand, Local, Own makers to sell directly to customers who actually want to know who made what they're buying, and why it matters.

Not another marketplace chasing the lowest price. A community-powered platform where sellers scale as brands, not SKUs — and buyers discover products with a face, a story, and a place behind them.

gray concrete wall inside building
gray concrete wall inside building

Our mission

A platform designed around six pillars — spelling out our name and our promise

  • Traditional Craft and knowledge passed down, respected and preserved

  • Original, No copies, no knockoffs — first-hand creation, always credited

  • Unique Products you won't find anywhere else, curated not commoditized

  • Brand, Every seller isn't a "vendor" — they're building a brand with real equity

  • Local Rooted in Indian regions, communities, and materials

  • Own Makers own their identity, story, and customer relationships — not just a storefront

Our vision

We're not building a marketplace. We're building a movement — where "Made in India, Owned by an Indian maker" becomes a badge customers seek out, not a category they settle for.

Toublo: Traditional roots. Original voice. Unique value. A Brand of their own. Local by nature. Owned by the maker.

white and black abstract painting
white and black abstract painting

Our team

At Toublo, we believe that India's artisans, craftsmen, startups, and small enterprises are the backbone of a truly self-reliant economy. Our mission is simple yet powerful: to help these small-scale businesses scale, modernize, and transform into sustainable, thriving enterprises — without losing the authenticity and craftsmanship that make them special.

We bring together deep expertise in dealing with MSME finance, and risk management, healthcare entrepreneurship, and digital transformation to build a team uniquely equipped to support small businesses at every stage of their growth journey — from access to structured processes and capital discipline, to operational excellence, to technology-led scale.

Vinit Lal

Founder Toublo - Vinit brings two decades+ of Fashion, Banking, Customer Financing and Risk Management experience. Having held senior roles including Executive Director at Wells Fargo, Northern Trust, Bank Of America, JP Morgan Chase, Deutsche Bank, AMEX. Supporting customers, HNIs, MSME financial needs. Post getting his expertise in Global Business Management (IIM Kolkata), he now channels into helping small enterprises build the operational and financial foundations they need to scale sustainably.

Vinit Lal Founder Toublo
Vinit Lal Founder Toublo
Vidhu Srivastava

Co-Founder Toublo, Owner & Proprietor, Dentakraft Oral Care Clinic Dr. Vidhu is a healthcare entrepreneur with over 18 years of clinical and business experience as the founder of Dentakraft Oral Care Clinic in Bangalore. Having built and grown her own practice from the ground up, she brings a first-hand understanding of what it takes for a small, service-based enterprise to earn trust, deliver quality consistently, and grow into a respected local brand — insight she now applies to helping other small enterprises and craftspeople do the same

Beena Subbanna

Business Architect - Beena is a global business architect and digital transformation specialist having over two decades +  of strong focus on social impact and technology for good in India and UK. With expertise spanning digital transformation, blockchain, and strategic implementation, she helps translate big ideas into practical, technology-enabled roadmaps — ensuring that the artisans, designers and small businesses we work with aren't just digitized, but genuinely empowered for long-term, sustainable growth